Why this matters

We can only build the video you're picturing if we know what you're picturing. This brief is where that happens. It's not paperwork, it's the thing that keeps us from guessing, keeps revisions to a minimum, and gets the first cut close to right instead of close to a redo.

Everything you answer below becomes the plan we work from. The more specific and detailed you are, the less back and forth later.


Already have a creative brief, brand deck, or campaign doc?

No need to fill out this form at all, simply send it directly to me in an email.


Starting from scratch?

No problem. Answer the questions below and by the end you'll have a brief, even if you didn't have one when you started.

Creative Brief

First Name*
Last Name*
Phone*
Email Address*
What are your videos for:
What aspect ratios are needed:
Where else might the video(s) be seen or what other aspect ratios are needed?
Audience: Ideal customer (demographics, psychographics, pain points)
Story & Message: what should the video(s) be about? Do you have a concept in mind?
Tone & Style: Funny or serious, does it need music or VO, does it need captions?
If you have examples of a style that would be helpful
Brand Asset Location: Logo, brand colors, source files, etc